The Industrial Marketing and Management Concentration is a flexible degree in that students can select one of two tracks to complete. One track will prepare the student for a career in industrial marketing and the other for a career in industrial management.

Industrial Marketing

Industrial marketing involves marketing goods and services to other businesses, whereas consumer marketing is the marketing of goods and services to consumers. The broader term for industrial marketing is organizational marketing, which includes marketing to government and non-profit organizations.

Marketers must be able to effectively market goods or services to businesses, governments, or organizations. They accomplish this by understanding the buying process and motivations, by analyzing market segments for opportunities, and by developing strategies that can best exploit those opportunities. In addition, industrial marketers require basic understanding of the technology of the markets into which they sell. The SBE helps provide this technical expertise though its requirement for a technology core.

Industrial Management

Industrial Management majors study the support, management, and operation of service and manufacturing related organizations using techniques, tools, and methods of efficient organization, planning, direction, and control of business operations. Students examine the development of operations strategies and their components, which include policies, procedures, standards, and their implementation.

Industrial Management majors learn how to set standards, goals, and objectives and measure their achievement. Continuous improvement, benchmarking, six sigma methodology, quality management, operations research, decision sciences, project management, technology management, operations management, supply chain, and business process analysis are some of the tools that industrial management majors use for performance achievement.