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Industrial Marketing
Traditionally, industrial marketing has taken a "back seat" to consumer
marketing, but the importance of industrial marketing is on the rise. Although the industrial
market is almost invisible to consumers, it is actually much larger than the consumer market, which
results in a wide range of job opportunities for SBE majors. Successful industrial marketers should have good analytical,
technical, communication and interpersonal skills. The curriculum in the
SBE is designed to help develop those skills.
Industrial Management
Industrial Management is an exciting field where you can have an immediate impact on
the operations of the business. The field of Industrial Management is a constantly
changing hotbed of activity. New tools and techniques are continually being introduced
to improve the efficiency, productivity, and profitability of any organization.
All organizations and most departments, functions, or groups can use Industrial Management methodologies,
which include problem solving techniques and guidelines for human interactions.
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