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Academic Programs > Business Administration > Marketing/Mngt. Concentration
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Industrial Marketing/Management
What is Marketing/Management?
Why Study Marketing/Management?
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Industrial Marketing and Management Concentration

 Why Study Industrial Marketing/Management?

Industrial Marketing

Traditionally, industrial marketing has taken a "back seat" to consumer marketing, but the importance of industrial marketing is on the rise. Although the industrial market is almost invisible to consumers, it is actually much larger than the consumer market, which results in a wide range of job opportunities for SBE majors. Successful industrial marketers should have good analytical, technical, communication and interpersonal skills. The curriculum in the SBE is designed to help develop those skills.

Industrial Management

Industrial Management is an exciting field where you can have an immediate impact on the operations of the business. The field of Industrial Management is a constantly changing hotbed of activity. New tools and techniques are continually being introduced to improve the efficiency, productivity, and profitability of any organization. All organizations and most departments, functions, or groups can use Industrial Management methodologies, which include problem solving techniques and guidelines for human interactions.


 October 6, 2008